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Pia Benthien

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Hi! I'm Pia, an editor and content strategist writing about digital fashion and internet culture.

My work and research are dedicated to building a more inclusive, innovative and sustainable future for the fashion industry.

 

I have 7+ years of experience in content and brand strategy, writing and editing, creative team management, PR and communications, and world building for tech and fashion.

RESUME

PROFESSIONAL EXPERIENCE

Metaverse Editor

Remote

  • Writing, producing and editing stories as a regular contributor for online magazine Fashion Unfiltered
     

  • Research, development and pitching of timely and engaging digital fashion articles
     

2022 - Present

Founder & Editor-in-Chief

Remote

  • Launched CYBERSTYLE in 2021, an online magazine exploring fashion's digital future
     

  • Direction and management of all technical and creative aspects of the site

2021 - Present

Content Lead

Trafi

Remote

  • Managing, coaching and growing the Trafi content team
     

  • Directing the brand, social media and creative content strategy

  • Leading the digital marketing strategy, including website, SEO & display ads

2020 - Present

Brand Manager

Wunder Mobility

Hamburg, Germany

  • Ownership, creation and curation of editorial and brand strategy
     

  • Ownership and execution of organic social media strategy
     

  • Managed the publication of 40+ interviews, press releases and podcasts as sole internal communications manager

2019 - 2020

EDUCATION

Central Saint Martins - UAL

MA in Fashion Communication - Fashion Critical Studies

London, United Kingdom

2022

Kent State University

BS in Fashion Merchandising and Marketing

Kent, Ohio, USA

2011 - 2014

WRITINGS & PUBLICATIONS

Works

Selected Works

Publications

  • Editor of “Open and Above Board”, biography of skateboard pioneer Titus Dittmann. Waxmann-Verlag, 2015

  • Refereed Presentation with Published Abstract: Benthien, P. H. & Prof. Dr. Leslie, C. A. “The Golden Age of Haute Couture: Where are they now?” Costume Society of America - Annual Symposium, USA

CONTACT

CONTACT

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