Pia Benthien
Hi! I'm Pia, an editor and content strategist writing about digital fashion and internet culture.
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My work and research are dedicated to building a more inclusive, innovative and sustainable future for the fashion industry.
I have 7+ years of experience in content and brand strategy, writing and editing, creative team management, PR and communications, and world building for tech and fashion.
PROFESSIONAL EXPERIENCE
Metaverse Editor
Remote
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Writing, producing and editing stories as a regular contributor for online magazine Fashion Unfiltered
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Research, development and pitching of timely and engaging digital fashion articles
2022 - Present
Founder & Editor-in-Chief
Remote
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Launched CYBERSTYLE in 2021, an online magazine exploring fashion's digital future
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Direction and management of all technical and creative aspects of the site
2021 - Present
Content Lead
Trafi
Remote
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Managing, coaching and growing the Trafi content team
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Directing the brand, social media and creative content strategy
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Leading the digital marketing strategy, including website, SEO & display ads
2020 - Present
Brand Manager
Wunder Mobility
Hamburg, Germany
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Ownership, creation and curation of editorial and brand strategy
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Ownership and execution of organic social media strategy
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Managed the publication of 40+ interviews, press releases and podcasts as sole internal communications manager
2019 - 2020
EDUCATION
Central Saint Martins - UAL
MA in Fashion Communication - Fashion Critical Studies
London, United Kingdom
2022
Kent State University
BS in Fashion Merchandising and Marketing
Kent, Ohio, USA
2011 - 2014
WRITINGS & PUBLICATIONS
Selected Works
Publications
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Editor of “Open and Above Board”, biography of skateboard pioneer Titus Dittmann. Waxmann-Verlag, 2015
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Refereed Presentation with Published Abstract: Benthien, P. H. & Prof. Dr. Leslie, C. A. “The Golden Age of Haute Couture: Where are they now?” Costume Society of America - Annual Symposium, USA